Frequently Asked Questions
Q: Why should I get a trademark?
A: A trademark protects your name or product/service from being used by your competitors. This is critical for a name or brand that you feel is valuable and that you don’t want your competitors (current or future) copying and using the hard work you have made to develop that company name or product. By have trademark protection you have the ability to sue anyone else using your trademark and get your attorneys fees paid. This protection is nationwide.
Q: What is the USPTO filing fee per trademark and class?
A: The fee is $250 per mark, per class. In some instances you may register your mark in two or more classes (think industry types) if you business overlaps into multiple industries.
Q: What is the process to obtain a trademark?
A: The process begins with a consultation with one of our attorneys who helps you determine whether your name or slogan can be trademarked. We then search USPTO records for any conflicts and if the mark looks likely to prevail and obtain trademark status we go ahead and file with the USPTO. The USPTO takes about 9 months on average to approve a new mark. Until approved the trademark can still be used but is in pending status.
Articles & Other Videos
You Might Need a Trademark If …
Mark J. Kohler discusses how small businesses can protect their intellectual property through copyrights, trademarks, and other means.
6 Critical Trademark Considerations
Many clients wonder whether they need to trademark their business name. In this article Mat Sorensen outlines 6 key trademark considerations to keep in mind when applying for a trademark.